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mums' the word has been working with Conker Recruitment for some time now. We were approached by them to create the styling and illustrations for their online assessment tool 'Conker Inside.
Conker Inside is a quick but accurate assessment of your own leadership style, providing clear and powerful insights into your natural preferences towards the most important aspects of leadership. The illustrations needed to represent 16 types of leadership type without being generalised or cliched. The feedback from what we handed over has been very encouraging. You can take the test here.
The Conker logo needed to be memorable enough to stand alone, simple enough to expand.
A great logo should have the versatility to scale gracefully across every platform, maintaining that vital subconscious trust whether a client sees you on a dark screen or a printed brochure. By being adaptable, your brand proves it is modern, responsive, and professional - ensuring you never lose a lead to a bad first impression.
We didn't know the Conker brand was going to grow so well, and have the need for so many additional logos that needed to work under the brand - it's a good job we got the design right from the start.
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